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16th August 2007 11:00, vh

Brilliance Auto

Brilliance Auto is an important Chineese car producer focused mainly on rather luxury cars. It is interesting also by the fact, that part of it is owned by the German BMW. In cooperation they produce a clone of the 3 and 5 lines for the Chineese market. What could be seen in Geneva?

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Introduction

Brilliance Auto is focused on the two main segments of production. The first is the production of minibusses of the model rows JinBei and Granse. To this segment belongs also the production of car parts. The second segment is the production of passenger cars, namely sedans. The automobile market in China is very specific and its analysis could be a theme for a whole article. A passenger car is simply a sedan. There are also many other car types, but a sedan is a mark of some social level. The original sedan is Zhonghua, which is imported to Europe as BS6. The license production of BMW sedans began in 2003. Annual production of the whole producer is 120 000 minibuses and 100 000 sedans. It is much for the Chineese car market, because not as high percentage of people as in Europe can afford a car.

Brilliance BS3 - Chineese sports car

The developement of this car is mainly original. It does not use license engines and not as many parts as other cars. A special thing is the 1.8 litre petrol engine, which is turbocharged and offers the maximum power of 127 kW. But it is rather a lifestyle car, as the Hyundai Coupé it has front wheel drive, which completely degrades this car in the eyes of real sporty drivers.

Brilliance BS4 - Chineese middle class

The model BS4 is not sold in Europe and probably will not be. The cause is the fact, that this car is mechanically completely the same as the BS6 and the difference is in the cheaper design, which is rather sporty, cheaper materials and worse trim. And because already BS6 seems quite cheap to the Europeans, there is probably no market for BS4 here.

Brilliance BS6 - Chineese luxury

This car should provide the feeling of luxury through the quality of used materials, as well as through the name of the designer, which is the famous Italian design studio Pininfarina.

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